Morgan Stanley has released the stocks its analysts think could lose more than half their value within the next 12 to 18 months.
These companies are "facing challenges that are independent of cyclical trends," the bank's analysts said.
They expect the US stock market to consolidate the secular bull run next year and for US economic growth to slow down, followed by a re-acceleration in 2020. While the macro outlook seems favorable, analysts identified some companies with secular challenges including market-share loss, rising competition, deteriorating end-markets, cost pressures, and others.
To compile the list, Morgan Stanley's equity-research team started with the stocks its analysts rated as "underweight." The bank then focused on stocks with an "unfavorable risk-reward skew," looking for stocks where the cons outweighed the pros.
Here are the 16 stocks Morgan Stanley says stand to lose the most from secular pressures in the next 12-18 months:
16. Macy’s

Ticker: M
Sector: Retail
Market Cap: $10 billion
Downside to bear: 50.9%
Year-to-date performance: +30%
15. Patterson Companies

Ticker: PDCO
Sector: Healthcare
Market Cap: $2.4 billion
Downside to bear: 52.5%
Year-to-date performance: -33%
14. United Natural Foods

Ticker: UNFI
Sector: Retail
Market Cap: $1.12 billion
Downside to bear: 54.2%
Year-to-date performance: -57%
13. Kohl’s

Ticker: KSS
Sector: Retail
Market Cap: $10.95 billion
Downside to bear: 54.3%
Year-to-date performance: +20%
12. Henry Schein

Ticker: HSIC
Sector: Healthcare
Market Cap: $12.88 billion
Downside to bear: 55%
Year-to-date performance: +26%
11. Waddell & Reed Financial

Ticker: WDR
Sector: Financials
Market Cap: $1.57 billion
Downside to bear: 55.1%
Year-to-date performance: -6%
10. Juniper Networks

Ticker: JNPR
Sector: Technology
Market Cap: $9.55 billion
Downside to bear: 60.3%
Year-to-date performance: +2%
9. MSG Networks

Ticker: MSGN
Sector: Media
Market Cap: $1.65 billion
Downside to bear: 62.9%
Year-to-date performance: +23%
8. Fitbit

Ticker: FIT
Sector: Financials
Market Cap: $1.36 billion
Downside to bear: 63.4%
Year-to-date performance: -8%
7. Bed Bath & Beyond

Ticker: BBBY
Sector: Transportation
Market Cap: $1.79 billion
Downside to bear: 69.1%
Year-to-date performance: -41%
6. Abercrombie & Fitch

Ticker: ANF
Sector: Retail
Market Cap: $1.1 billion
Downside to bear: 69.6%
Year-to-date performance: +7.5%
5. Tenneco

Ticker: TEN
Sector: Consumer Discretionary/Industrials
Market Cap: $1.95 billion
Downside to bear: 76.5%
Year-to-date performance: -42%
4. Avis Budget

Ticker: CAR
Sector: Consumer Discretionary/Industrials
Market Cap: $2.295 billion
Downside to bear: 83.1%
Year-to-date performance: -33%
3. EQT

Ticker: EQT
Sector: Technology
Market Cap: $4.75 billion
Downside to bear: 83.9%
Year-to-date performance: -41%
2. Seaspan

Ticker: SSW
Sector: Transportation
Market Cap: $1.64 billion
Downside to bear: 89.2%
Year-to-date performance: +37%
1. Hertz Global

Ticker: HTZ
Sector: Retail
Market Cap: $1.61 billion
Downside to bear: 89.6%
Year-to-date performance: -20%